The Body Shop celebrated 30 years of trading in the UAE on October 8th, 2013 with an exclusive event in their flagship store in Mall of the Emirates. They marked the occasion with the launch of the White Musky Rose Fragrance, which is a bold new addition to their iconic cruelty-free White Musk Range. White Musk Smoky Rose is a tantalizing and floriental fragrance. To mark this great achievement, Sultan Al Habtoor, the Franchisee partner of The Body Shop in the UAE, hosted the anniversary celebrations with special guest Sophie Labbe, who is the “nose” behind the stunning new scent. The setup of the store was transformed into a White Musk Smoky Rose wonderland that was absolutely beautiful.
From 9pm -11pm, and for the delight of consumers across the UAE, the flagship store in MOE was transformed into a White Musk Smoky Rose Wonderland. Customers’ senses were stimulated as they were taken on a journey of The Body Shop new signature fragrance and they were challenged to ‘dare to wear’. An engraver was also present in the store providing guests with personalized mini fragrance bottles.